Founded and run by Akhannouch’s father, the group is now managed by Aziz Akhannouch who filled in his father’s shoes and now serves both as CEO and chairman. However, he did hand off the day-to-day management of the group in order to become Morocco’s Minister of Agriculture and Fisheries. Aziz Akhannouch’s wife, Salwa Idrissi, is also a very busy woman as she runs her own company, which constructs malls, and holds the Moroccan franchise for Gap, Zara, and Galeries Lafayette, among other fashion brands.
