Starting on the shop floor, she moved up the corporate ladder to become an Operations Director and then a Managing Director. She led the multi-million pound family holiday business into a greater profits as she successfully completed a management buyout and later sold the company in a deal worth £33 million while still retaining a 23% stake. Although she continued to have an active role at Weststar, Deborah has never ceased to find new potential investments. These include Dragons’ Den, in which she is currently in her ninth series on the panel. She had another public exposure as part of the eleventh series of the BBC One talent show Strictly Come Dancing.