LVMH, also known as Moet Hennessy Louis Vuitton SA, purchased a 20% stake in Ochirly in 2011 through their private investment firm, L Capital Asia. Buying into the popular Asian retail chain is an attempt to repeat the success achieved by Hermes and their Asian fashion brand Shang Xia. The transaction was valued at around $200 million dollars. The brand is hoping to list on either the New York or Hong Kong Stock Exchanges within the next few years.