WorldStar also reportedly could sell $100,000 or more worth of advertisements every single day. WorldStar became popular despite showing fight videos and other such racy content that other video aggregates wouldn’t likely be comfortable with. The phrase “WorldStar” is now part of the American cultural lexicon, typically reserved for when something crazy is happening on video. Unfortunately Lee O’Denat died on January 23, 2017 at the age of 43 of a heart attack while he slept. He had reportedly been on a mission to lose weight in recent months. He weighed over 300 pounds at his heaviest and was looking to slim down ahead of an MTV reality show he was set to tape.