Though Rosenblatt was not named, former New York Attorney General Eliot Spitzer sued Intermix for installing software covertly and without the permission of consumers. A few years later, Rosenblatt was part of another lawsuit filed against Intermix, this time by the company’s founder and ex-CEO, Brad Greenspan. Rosenblatt eventually went on to found Demand Media with business partner Shawn Colo. That company, today known as Leaf Group, owns dozens of websites, including eHow, and Livestrong.com. Rosenblatt owns a series of nightclubs in Southern California and occasionally lectures at UCLA. The 2008 USC Entrepreneur of the Year is married to his wife, Lisa, and they have two children together. In addition to his various tech and internet businesses, Rosenblatt is one of the co-owners of three nightclubs in Southern California – one in San Diego, one in Venice, and one in Santa Monica – all three going by the tongue in cheek name “Air Conditioned.” The first, the one located in San Diego, was established in 2002.