He became a Microsoft Certified Systems Engineer and worked as a software engineer. He then co-founded U.S. beverage maker BodyBlocks Nutrition Systems and the StreetCred social network. His business interest has included investments, beverages, media, and software. In 2009 Williform founded HipHopBlog.com, the micro-blogging network for hip-hop culture. The network is dedicated to the ever changing state of the hip-hop culture. It publishes daily news, gossip, columns, reviews, music, videos, and daily deals. Williform serves as its editor in chief and publisher.