After a three-month trial, Superdrug allowed Per-Scent to be their lone provider, and the company grew greatly as a result of the expanded business. Today, Vadera is CEO and chairman of a number of companies, including Per-Scent, The Fragrance Shop, Perfume Point and Fragrance and Beauty. The Fragrance Shop has grown to over 130 stores throughout Europe, and was mentioned at both the Manchester Evening News Business of the Year Awards and the Growing Business Awards. Vadera makes his home in Bolton with his wife Rita and two songs. He’s a Manchester City ticket holder.