Her swimwear collection was launched in 2001 and in 2005 she introduced the Baby Girl line of children’s swimsuits. In 2010 she partnered with Judith Ripka to launch a jewelry line through QVC. Her swimwear collection Made with Love was launched in 2009 with Charlotte Ronson. In 2013 Gruss became the first ever Style Director for Elizabeth Arden, Inc. Gruss was featured in an episode of the reality TV series America’s Next Top Model in 2008. She gained fame by dating Jerry Seinfeld at just 17 years old.